We turned imperfect mealtime into ‘So Be It’ moments, because Coke gets how we really eat.Real IMC Pitch Brief
Agency: VML
Client: Coca-Cola
My Role: Art Director
Imperfect Cans
Close-Up
PR Stunt
Out Of Home
Transit Wraps
We took over subway stations across Canada, twisting the iconic Coke logo with real imperfect mealtime moments. Each curve carried a story. From subways to buses to streetcars , we’ll cover transit across cities and suburbs, reaching every corner of Canada, from BC to Nova Scotia.