SANTA’S TRUFFLE
SOCIAL EXPERIMENT
BE YOUR OWN SANTA
As kids, we had ‘Santa’, as our parents planned everything. As an adult there is no ‘Santa’ for us. Lindt's "Be Your Own Santa" inspires adults to to break expectations, reduce stress, and reclaim their holiday joy and make your own wish come true.
Brand: Lindor
Art Directors : Juhi Khara & Lara Matallana
Copywriter: Mohammad Kasuda
PRODUCT LAUNCH - SANTA’S TRUFFLEMaking Truffles, a part of Christmas. A launch of Santa's truffle that resembles with christmas ornaments.
EXTENDING THE REACH Using digital media to earn UGC. The campaign kicks off with Mariah Carey, bringing influential power. Using the “Be Your Own Santa” stamp filter and #ReclaimingTheMagic, people can showcase their happiness,from anything to everything.
OUT OF HOME
MOCKUP
EMAIL