SKIP CANADA,
STOP WOLF CULL
Hijacking Canada’s tourism ads to expose the wolf cull, this campaign targets global tourist influencers and international audience. Viral momentum sparks a tour boycott, creating economic and reputational pressure to end the cull.
Brand: Pacificwild
Art Director: Juhi Khara & Lara Matallana
Copywriter: Mohammad Kasuda
DIGITAL ACT
THE BOYCOTT
DIGITAL MEDIA
MOCKUP
OUT OF HOME
EMAIL